For beginners who are new to AdSense may not know istilah2 oft-used. Since the proverb says "Unknown, therefore unloved", it never hurts to study first the meaning of that term before learning more about AdSense.
publisher
Publisher is the person or site owner who has joined with Google AdSense and have also put AdSense ads on their sites.
Ad Units
Who referred to the Ad Units yes AdSense ads themselves. Ad Units consists of several types and sizes.
At the time a visitor clicks on this ad unit, then, if valid, the publisher will get revenue in accordance with the CPC values its.
For more details, consider the example of the type and size of Ad Units here.
In one page, publishers are allowed to install a maximum of three Ad Units.
Link Units
Link Units similar to Ad Units, except that the format is similar to the format menu banality we encountered on the website.
What distinguishes the Ad Link Units Units is at the time a visitor clicks on these ads, then he will be redirected on search results pages in Google's search engine. The new publisher will earn when visitors click on one ad unit on the page. In practice, Link Units proven to generate more revenue than regular Ad Units.
In a one page site, the publisher is allowed to install one Link Units only.
AdSense for Content
The meaning of AdSense for Content is the AdSense ads are placed within a page. Ads that appear are ads related to the contents page. Or use a contextual concept. Ad Units and Link Units are included in this AdSense for Content.
Alternate Ads
In the AdSense for Content, advertising does not always appear. The reason, among others, could be because it's advertising inventory related to the content of the site is up or Google can not predict what the actual content of the site. If this happens, by default, is to display public service ads or commonly known as PSA (Public Service Ads). Because the type of donations, so if clicked, this ad does not produce anything for the publisher.
To overcome this, Google will allow us to install Alternate Ads or ad alternatives. If Ad Units freehand been in settings using Alternate Ads, so if Ad Units can not be performed, which appears is an alternative advertising who was setting in it.
AdSense for Search
In addition to advertising, AdSense publishers can also attach the form search box on their site. This form is called AdSense for Search. If there are visitors who do a search using the form, then he will be brought to the search results page horse's mouth. Similarly, Link Units, publishers will receive income if one of the ads that are on the page is clicked.
Publishers are allowed to install a maximum of 2 pieces form the AdSense for Search on one page. Also publishers are not allowed to put the search form from the other party.
Referrals
Referrals are another source of revenue AdSense publisher in the world. Yes, the publisher can make a referral ads, either banner or text, on their site. Who keep in mind, this type of advertising is CPA (Cost Per Action), where a new publisher who will get paid when visitors click on those ads have performed a specific action.
For example, the AdSense referral ads, visitors who click on ads and join the new Google AdSense will generate income for the publisher when the visitors won $ 100 in a period of 6 months (180 days).
Currently there are 3 kinds of advertising referrals, that is AdSense, AdWords, and Firefox.
Channels
Channels are a kind of label that can be given to the Ad Units, Link Units, Adsense for Search, and Referrals. One ad unit can have more than one more, and conversely, one label can be used for more than one ad unit. In Google AdSense report page, the report will be grouped by Channels, so it will greatly facilitate the use of Channels publishers to analyze their AdSense on performance.
Generally, the publisher will give the same name on unit2 Channels ads that are on one site. If you want more detail, it is okay to give a different name for each Channels ad units on each site. Remember, the maximum number of Channels allowed current is 200 pieces.
Page Impressions
Page Impressions are the number that shows how many times a page that contains the Ad Units opened by visitors. Its value is not affected by the quantity of Ad Units in the page in question.
Clicks
It did not need to be explained at length. Clicks is the number of clicks on a publisher's Ad Units. In the AdSense report pages, publishers can view the total clicks it got, and by Ad Units and its Channel.
CTR (Clickthrough Rate)
CTR is the ratio in percent between the number of clicks I received a number of Ad Units to display Ad Units. For example, an Ad Units to display 40 times and is clicked 10 times has a value of 25% CTR (10:40).
What is the ideal value of CTR? It is difficult to determine because affected by many factors, such as the source of the arrival of visitors, the number of visitors, and so on. For sites such crowded, CTR values between 80-10% is included ideal.
CPC (Cost Per Click)
CPC is the amount of money that would be obtained by the publisher when a particular Ad Units on click. CPC values masing2 Ad Units vary and are determined by many factors, including the publisher on performance and quality of the site's publisher. But in general, the maximum value yag is probably 20% of the value of the bid is proposing a dynamic advertiser.
eCPM (Effective CPM)
eCPM or CPM (Cost Per Million) is the result of the division between the number of publisher revenue by the number of page impressions (of 1000) which he got from his advertising. For example, a publisher that produces $ 200 of 50.000 CPM impression will have a value of $ 4 ($ 200/50).
ECPM values are generally not very useful for the publisher. But the publisher can see the outline of the success of Channel / Ad Units was based on eCPM Channel or Ad Units.
Sources By: Cosaaranda
Publisher is the person or site owner who has joined with Google AdSense and have also put AdSense ads on their sites.
Ad Units
Who referred to the Ad Units yes AdSense ads themselves. Ad Units consists of several types and sizes.
At the time a visitor clicks on this ad unit, then, if valid, the publisher will get revenue in accordance with the CPC values its.
For more details, consider the example of the type and size of Ad Units here.
In one page, publishers are allowed to install a maximum of three Ad Units.
Link Units
Link Units similar to Ad Units, except that the format is similar to the format menu banality we encountered on the website.
What distinguishes the Ad Link Units Units is at the time a visitor clicks on these ads, then he will be redirected on search results pages in Google's search engine. The new publisher will earn when visitors click on one ad unit on the page. In practice, Link Units proven to generate more revenue than regular Ad Units.
In a one page site, the publisher is allowed to install one Link Units only.
AdSense for Content
The meaning of AdSense for Content is the AdSense ads are placed within a page. Ads that appear are ads related to the contents page. Or use a contextual concept. Ad Units and Link Units are included in this AdSense for Content.
Alternate Ads
In the AdSense for Content, advertising does not always appear. The reason, among others, could be because it's advertising inventory related to the content of the site is up or Google can not predict what the actual content of the site. If this happens, by default, is to display public service ads or commonly known as PSA (Public Service Ads). Because the type of donations, so if clicked, this ad does not produce anything for the publisher.
To overcome this, Google will allow us to install Alternate Ads or ad alternatives. If Ad Units freehand been in settings using Alternate Ads, so if Ad Units can not be performed, which appears is an alternative advertising who was setting in it.
AdSense for Search
In addition to advertising, AdSense publishers can also attach the form search box on their site. This form is called AdSense for Search. If there are visitors who do a search using the form, then he will be brought to the search results page horse's mouth. Similarly, Link Units, publishers will receive income if one of the ads that are on the page is clicked.
Publishers are allowed to install a maximum of 2 pieces form the AdSense for Search on one page. Also publishers are not allowed to put the search form from the other party.
Referrals
Referrals are another source of revenue AdSense publisher in the world. Yes, the publisher can make a referral ads, either banner or text, on their site. Who keep in mind, this type of advertising is CPA (Cost Per Action), where a new publisher who will get paid when visitors click on those ads have performed a specific action.
For example, the AdSense referral ads, visitors who click on ads and join the new Google AdSense will generate income for the publisher when the visitors won $ 100 in a period of 6 months (180 days).
Currently there are 3 kinds of advertising referrals, that is AdSense, AdWords, and Firefox.
Channels
Channels are a kind of label that can be given to the Ad Units, Link Units, Adsense for Search, and Referrals. One ad unit can have more than one more, and conversely, one label can be used for more than one ad unit. In Google AdSense report page, the report will be grouped by Channels, so it will greatly facilitate the use of Channels publishers to analyze their AdSense on performance.
Generally, the publisher will give the same name on unit2 Channels ads that are on one site. If you want more detail, it is okay to give a different name for each Channels ad units on each site. Remember, the maximum number of Channels allowed current is 200 pieces.
Page Impressions
Page Impressions are the number that shows how many times a page that contains the Ad Units opened by visitors. Its value is not affected by the quantity of Ad Units in the page in question.
Clicks
It did not need to be explained at length. Clicks is the number of clicks on a publisher's Ad Units. In the AdSense report pages, publishers can view the total clicks it got, and by Ad Units and its Channel.
CTR (Clickthrough Rate)
CTR is the ratio in percent between the number of clicks I received a number of Ad Units to display Ad Units. For example, an Ad Units to display 40 times and is clicked 10 times has a value of 25% CTR (10:40).
What is the ideal value of CTR? It is difficult to determine because affected by many factors, such as the source of the arrival of visitors, the number of visitors, and so on. For sites such crowded, CTR values between 80-10% is included ideal.
CPC (Cost Per Click)
CPC is the amount of money that would be obtained by the publisher when a particular Ad Units on click. CPC values masing2 Ad Units vary and are determined by many factors, including the publisher on performance and quality of the site's publisher. But in general, the maximum value yag is probably 20% of the value of the bid is proposing a dynamic advertiser.
eCPM (Effective CPM)
eCPM or CPM (Cost Per Million) is the result of the division between the number of publisher revenue by the number of page impressions (of 1000) which he got from his advertising. For example, a publisher that produces $ 200 of 50.000 CPM impression will have a value of $ 4 ($ 200/50).
ECPM values are generally not very useful for the publisher. But the publisher can see the outline of the success of Channel / Ad Units was based on eCPM Channel or Ad Units.
Sources By: Cosaaranda
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